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Allure Noble
Allure Noble is a young leather shoe brand from Benin, committed to establishing its luxurious identity. At the end of 2022, the brand’s founders approached us to develop a comprehensive launch strategy for 2024. Our studio took charge of shaping the brand identity, crafting the strategy, and delivering much more to ensure a strong market entry.
Year
- 2022 — 2023
Client
- ALLURE NOBLE
Services
- Creative Direction
- Brand Design
- Visual Design
- Product Design
- Tone of Voice
- Augmented Reality
The key insight from our early conversations with the founders was to create a minimalist brand identity. Simplicity and effectiveness guided every design decision, from the logo to the promotional materials. We selected colors that evoke luxury and developed a logo that balances contemporary appeal with strong visual impact.
Brand Colors
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WHITE
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Design Approach
Art Direction
Design and detail thanks to technology. Our design team’s mission was to digitally craft the Allure Noble shoes with precision—carefully considering every material, texture, and structural element in each component. Throughout the process, we collaborated closely with the founders to bring their vision to life with authenticity and craftsmanship.
Leveraging Apple’s ARKit, Allure Noble’s customers can now use their smartphones to visualize the shoes in their own environment through immersive 3D Augmented Reality, blurring the line between digital innovation and luxury experience.
Rendering workflow
Gallery
