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Allure Noble
Allure Noble is a young brand of leather shoes developed in Benin, which aims to impose its luxurious side. At the end of 2022, the brand's creators contacted us to define a launch strategy for 2024. To do this, our studio worked on the brand identity, the strategy and much more.
Client
- ALLURE NOBLE
Scope
- Brand Strategy
- Creative Direction
- Brand Design
- Visual Design
- Tone of voice
- Augmented Reality
Year
- 2022 — 2023
The main idea that emerged from our initial discussions with the founders was to design a minimalist identity. From the logo to the posters, everything had to be kept simple but effective. We opted for color choices reminiscent of luxury and designed a logo using a contemporary and catchy style.
Brand Colors
TAN
966530
WHITE
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Design Approach
ART DIRECTION
Design and detail thanks to technology. Our design team’s objective was to digitally create the shoes for Allure Noble. We considered every detail, in terms of materials, textures and strength, when creating the different pieces. Throughout the process, we worked closely with the founders to bring their vision to life.
Thanks to the use of Apple’s ARKit, the brand’s customers will be able to use their smartphones to simulate the integration of the shoes into their spaces in 3D using Augmented Reality.
Rendering Process
Gallery
